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- Overview
of Database Marketing [for creatures returning to earth from a distant
galaxy after 20 years]. Contains the ever-popular "Marketing stuff that
Sharrow can do for your organization" pitch.
- Who
is Sharrow (the person, not the company) ? Call it a "professional
biography". Call it a "curriculum vitae". It's just a "resume" put to song
and dance, complete with smoke & mirrors and a silent laugh track.
- Who is Sharrow (the company, not the person)
? Call it a "corporate biography". Call it a "promotional brochure". It's
just good "hype" (and I mean that in the best sense of the word) put to
opera and ballet, complete with gentle wafting mist, dazzling golden mirrors
and a cool CyberGraphic©.
- Alternative Marketing Organization Models
. Non-definitive proof that there's no one correct way to set up a marketing
function for optimal efficiency and results. A "must-read" for organizations
experiencing growth, confusion, and/or self-doubt.
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How Integrated Marketing Can Boost Sales . A review
of the elements of a Sales Management System ["What? We need systems, processes
and procedures, not just a couple of hot reps?"]. Presents a rational argument
for the need to integrate marketing functions ["Yes, that's different that
just putting them all in a box and shaking!"].
- Credit Card Industry Overview & Product Launch. This Microsoft PowerPoint
presentation reviews the state of the U.S. credit card industry in the early 1990s and identifies the elements,
issues, and considerations in the launch of a new credit card product.
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Sample of Profitability Analysis for a Financial
Services Direct Mail Program This Excel 7.0 spreadsheet shows a detailed
hypothetical analysis of the profitability for the launch of a direct mail
program by a bank offering credit cards to new prospects.
- Sample of a Quick
Preliminary Marketing Audit Report. This report of a hypothetical Retail
and Mail Order Company shows the type of information and analysis that
might be done preparatory to discussions with management regarding a more
in-depth analysis.
- Sample Database Marketing Audit Report . An
example of an assessment of a software company's current database, and
an assessment of the firm's future requirements, with recommendations for
change in systems and procedures.
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